WHY YOU SHOULD REGISTER YOUR TIRES
The purpose of tire registration is to enable the manufacturer to contact you directly in the event of a recall. While a recall is unlikely, it's important to make sure your tires are properly registered just in case. Government regulations require consumers to register their tires with the manufacturer. 

Consumers should be aware that independent tire dealers and distributors are not required to register for you.

Federal law requires tire manufacturers to provide standardized information permanently branded on the sidewalls of all tires sold in the United States. This includes information about the tire's basic characteristics, capacities and construction, as well as its U.S. Department of Transportation (DOT) Tire Identification Number used for safety standard certification and in case of a recall.

Current regulations require that Tire Identification Numbers begin with the letters "DOT," followed by eight to thirteen characters (see 12-character example in photo below) that can be used to identify the manufacturing location, tire size and manufacturer's specifications, along with the week and year the tire was manufactured. So while DOT Tire Identification Numbers are commonly but erroneously referred to as the tire's serial number, unlike the serial numbers used on most other consumer goods that identify one specific item, Tire Identification Numbers actually identify production batches.

Regulations also require the entire DOT Tire Identification Number to be branded on one sidewall while only the letters "DOT" and the first digits of the Tire Identification Number must be branded onto the opposite sidewall (shown below). Therefore it is possible to see a Tire Identification Number that appears incomplete, yet simply requires looking at the tire's other sidewall to find the complete Tire Identification Number.

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